“Fuck Off Rich People!“

FORP is an exclusive members club for the non-rich. It’s a business model that has never before been envisioned, and certainly never tested, because it means that we have to forget about traditional corporate goals such as “shareholder value”, where corporations are ultimately cash machines for their owners and shareholders, and replace them with goals such as “maximising customer value”, where corporations operate to enrich the lives of their members.

Our objective is not to maximise profit margins, or pay dividends to rich venture capitalists, or become billionaires and fly off to space. Of course we want to become profitable, to run in an efficient and sustainable manner, yet ultimately this has to be for the benefit of the many and not for the few.

Forp wants to make high quality products affordable to the mainstream. We’re not here for the rich – they can carry on buying their expensive products. Our members, a.k.a. Forpers, deserve to pay less!

What does FORP mean? It’s an acronym that reflects how we’ve grown tired of greed. Everywhere we look we see the rich getting richer, flying around in their spaceships, collecting healthy dividends from companies making record profits. In the USA the rich got 40% richer during the pandemic, however for the rest of us our real incomes have dropped to levels only seen during the last financial crisis. So we’re turning the tables on the rich and launching FORP. We want you to say it loud and proud.